Every Day
Herschel Supply Co.
The real story is inside the bag.
To market Herschel bags to a wider audience, we interviewed an architect, a field botanist, and a video blogger.
PRINT CAMPAIGN
The real story is inside the bag.
To market Herschel bags to a wider audience, we interviewed an architect, a field botanist, and a video blogger.
The print campaign tells the story of unique daily journeys. What does your bag say about you? This ad shows a day in the life of a video blogger.
We wanted at least one story to feature a non creative profession so we interviewed a real field botanist.
Even the coolest architect has parts of their job they don't like.