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David V. Rappaport, Copywriter/Brand Designer

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Our vine campaign tells the story of the architect. The model houses are built once the tools of the trade hop in the bag.  Only several hours of stop motion photography were necessary.

Every Day

Herschel Supply Co.

The real story is inside the bag.

To market Herschel bags to a wider audience, we interviewed an architect, a field botanist, and a video blogger. 

 

PRINT CAMPAIGN

Video Blogger
Video Blogger

The print campaign tells the story of unique daily journeys.  What does your bag say about you? This ad shows a day in the life of a video blogger.  

Field Botanist
Field Botanist

We wanted at least one story to feature a non creative profession so we interviewed a real field botanist.

Architect
Architect

Even the coolest architect has parts of their job they don't like.

Video Blogger Field Botanist Architect