David V. Rappaport, Copywriter/Brand Designer

MAMBA - SOCIAL
How do you get teenagers to engage with a candy brand on social media? You let them take control of a dimwitted robot programmed for creativity. We worked with Graywrx robotics to bring Mambot to life and then turned him loose on Facebook. Now it’s up to the fans to decide what creative projects he takes on next.  Here is the teaser and several videos I wrote and co-produced.

AdWeek