Cover Your Ass
State Farm
Most renters insurance tries to scare you about losing your stuff. We removed fear and made it fun.
The print ads use simple die cuts, and borrows other brand's ads.
Outdoor
Using a real tire to show a bicycle crime scene, our outdoor ad then leads you to a wall ad or a State Farm office.
Direct Mail
Greetings from New York
Your stuff is on vacation... Actually, it was stolen.
Greetings from Chicago
Social
"Say hi to the DVR for me" - Your Stolen TV
